Dana Côte d’Azur emerged in France during the mid‑1970s, reflecting the glamour of Mediterranean chic through its elegantly tailored womenswear.

The mark was registered for the first time in 1975 (registration occurred in 1977) and used on clothing such as trousers, jackets, skirts, swimwear and accessories until the 1990s

The brand was known for clothes often made of silk, wool, mohair or mixed, with elegant lines and colors inspired by the landscapes of the French Riviera.

Every piece was proudly produced in France, a testament to Dana Côte d’Azur’s commitment to artisanal quality.

Why Dana Côte d’Azur Matters Today

1. Retro elegance: With delicate fabrics and feminine forms, the brand evokes the refined sensibility of 1970s Riviera style. 

2. Rare find: As a lesser-known label, its items are uncommon—offering a touch of exclusivity to vintage collectors. 

3. Sustainable fashion appeal: Rewearing these well‑made garments aligns with eco‑friendly values and vintage trends.